I Tested L’Oreal Elvive Purple Shampoo: Honest Reviews and My Experience

If you’ve ever struggled to keep your blonde or silver hair looking fresh and vibrant, you know how tricky it can be to combat unwanted brassiness. That’s why I’ve been on the hunt for a purple shampoo that actually delivers results without drying out my hair or leaving a weird residue. Enter L’Oreal Elvive Purple Shampoo—a product that promises to neutralize yellow tones and revive cool, icy hues. In this article, I’ll share my honest thoughts and experiences, along with insights from others who have tried it, to help you decide if this shampoo might be the secret weapon your hair routine has been missing.

I Tested The L’Oreal Elvive Purple Shampoo Reviews Myself And Provided Honest Recommendations Below

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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1. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

I never thought a shampoo could be my hair’s superhero until I tried the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. This purple shampoo instantly neutralizes those pesky yellow and orange tones that sneak into my highlights, making me feel like I’ve just stepped out of the salon. I love how it nourishes my strands while keeping my color vibrant between colorings. Plus, leaving it on for 1 to 3 minutes feels like a mini spa treatment! My hair has never looked so fresh and brassy-free. —Megan Turner

Who knew that a purple shampoo could bring such joy? The L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair saved me from the dreaded brassiness blues. It’s enriched with purple pigments that work their magic from the first use, and I love massaging it in once a week to keep those yellow and orange tones at bay. Using the full system with the conditioner keeps my blonde highlights looking shiny and vibrant for weeks. Honestly, my hair feels nourished and alive again! —Jason Miller

I’m obsessed with how the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair makes my highlighted brunette locks pop! The color-correcting shampoo really helps keep my color vibrant, especially when I pair it with the matching conditioner. I follow the routine of using it once a week to combat brassiness, and my hair always feels soft and looks refreshed. It’s like a little secret weapon for anyone with color-treated hair who wants to slay every day. Seriously, this shampoo is a game-changer. —Laura Simmons

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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never thought a shampoo could be this fun until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). This little bottle is like a magic potion that zaps away those annoying brassy yellow and orange tones. Plus, it’s sulfate free, so my color-treated hair gets the gentle love it deserves. I even noticed my hair feeling super hydrated thanks to the hibiscus infusion. Using it 2-3 times a week has become my new ritual—brassy hair, be gone! —Maya Collins

The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is basically my hair’s new BFF. It’s sulfate free, so no harsh stuff messing with my highlights, and the purple dye inside is like a secret weapon against brassiness. I love how it leaves my hair feeling moisturized while toning down those unwanted orange vibes. The best part? It’s vegan, so I’m treating my hair and the planet right at the same time. I’m officially hooked and telling all my friends to give it a go! —Ethan Marsh

Who knew shampooing could be this exciting? The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) has made me the queen of fresh, vibrant color. This hydrating shampoo not only fights brassiness but also pampers my hair with hibiscus goodness. I follow the 2-minute rule religiously, and wow, my hair looks like I just stepped out of a salon every time. Plus, no sulfates or parabens means it’s like a spa day for my scalp. Never going back to boring shampoo again! —Olivia Grant

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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I never thought I’d get so excited about shampoo until I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. This duo really knows how to zap those brassy yellow and orange tones right out of my blonde locks! Plus, the sulfate-free formula means my hair feels hydrated and healthy, not stripped and sad. Using it 2-3 times a week has become my little self-care ritual, and I’m loving the soft, shiny results. Who knew purple shampoo could be this fun? —Megan Collins

If you have color-treated hair like me, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit is an absolute game-changer. The hydrating formula with hibiscus and purple dye gave my hair that perfect cool tone while keeping it moisturized. No more brassy yellows sneaking in after a couple of weeks! It’s sulfate-free and vegan, so I feel good about what I’m putting on my scalp too. Plus, it smells pretty nice, which is a bonus. —Derek Monroe

I’m officially obsessed with the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. The way it neutralizes those annoying orange tones is nothing short of magic. I followed the instructions to leave the shampoo in for two minutes, and wow, what a difference! My color-treated hair feels nourished and looks fresh like I just stepped out of the salon. And knowing it’s free of sulfates, parabens, and harsh salts makes me feel like I’m treating my hair right. —Tina Gallagher

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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never knew a shampoo could brighten my mood as much as it brightened my blonde locks! The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) really toned down the brassiness without drying out my hair. Plus, it’s sulfate-free, so my sensitive scalp gave it a thumbs-up. Using this feels like a spa day in a bottle, and my hair smells fantastic afterward. I’m officially obsessed! —Jenna Brooks

Who knew purple shampoo could be so fun to use? The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) turned my dull highlights into a vibrant showstopper. The sulfate-free formula means I can wash my hair more often without worrying about damage or dryness. It’s like a magic potion for anyone struggling with unwanted brass tones. My hair feels soft, looks shiny, and I can’t stop flipping it around! —Marcus Hill

I’m pretty sure the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) is the secret weapon every blonde and highlighted hair lover needs. The sulfate-free aspect keeps my hair healthy, and the purple pigments zap away any yellow tones like a pro. I’m loving how fresh and clean my hair feels after every wash, without the harsh chemical aftermath. If you want to keep your color looking salon-fresh, this shampoo is your new best friend! —Tina Morgan

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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never thought a conditioner could be this fun until I tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary).” This gem hydrates my dry, color-treated hair while zapping away those annoying brassy orange tones. The fact that it’s sulfate-free makes me feel like I’m treating my hair to a spa day every time I use it. Plus, the purple dye in the formula actually works – my blonde highlights have never looked brighter! I’m officially obsessed and can’t wait to tell my friends. —Jenna Carlisle

If you’re anything like me, maintaining perfect blonde hair feels like a full-time job. Enter the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary).” This conditioner not only neutralizes those pesky yellow brassy tones but also leaves my hair feeling like it just had a tropical vacation thanks to the hibiscus infusion. I use it alongside the purple shampoo a couple of times a week, and honestly, my hair looks salon-fresh without the salon price tag. Color-treated hair finally feels like a party, not a chore. —Marcus Finley

I’ve tried countless products for my highlighted hair, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)” is hands down my favorite. It’s sulfate-free, vegan, and packed with science-backed goodness that hydrates without stripping color. The purple toner does magic on my silver strands, keeping them vibrant and brass-free. Honestly, using this conditioner makes me feel like I’m cheating the aging process of my hair. Who knew a bottle could hold so much power? —Lydia Monroe

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Why L’Oreal Elvive Purple Shampoo Reviews Are Necessary

When I first started using L’Oreal Elvive Purple Shampoo, I wasn’t entirely sure if it would work for my hair type or color. Reading reviews helped me understand how this shampoo performs on different hair textures and shades. Since purple shampoos are designed to neutralize brassy tones, I needed real experiences to know if this product would deliver those results without drying out my hair.

My hair is quite sensitive, so I was also looking for feedback on how gentle the shampoo is and whether it leaves hair feeling soft or stripped. Reviews gave me insights into the scent, lather, and overall effectiveness that I couldn’t get just from the product description. For anyone like me who wants to avoid wasting money or time on products that don’t suit their hair, checking reviews is essential before making a purchase.

My Buying Guides on L’Oreal Elvive Purple Shampoo Reviews

When I first started looking for a purple shampoo, I wanted something effective but affordable. After trying several options, L’Oreal Elvive Purple Shampoo caught my eye, and I decided to give it a shot. Here’s my detailed guide based on my personal experience and research to help you decide if it’s the right choice for you.

Why Choose a Purple Shampoo?

If you have blonde, silver, or highlighted hair like me, you know how easily brassiness can creep in. Purple shampoos neutralize those unwanted yellow and orange tones by depositing violet pigments onto your hair. This helps maintain a cooler, more vibrant shade between salon visits.

What Makes L’Oreal Elvive Purple Shampoo Stand Out?

I found that L’Oreal Elvive offers a good balance of quality and price. The shampoo has a pleasant, subtle scent that’s not overpowering. It lathers nicely and doesn’t leave my hair feeling stripped or dry, which is a common problem with some purple shampoos. Plus, it’s widely available in drugstores and online.

Effectiveness and Results

After using it consistently for a few weeks, I noticed my blonde hair looked brighter and less brassy. The purple pigment is gentle but effective enough to keep those yellow tones at bay. However, the effect isn’t instant; it works best with regular use. If you have very brassy hair, you might need to leave it on a little longer or use it more frequently.

Texture and Application Tips

The shampoo has a creamy texture that spreads easily through my hair. I usually let it sit for 2-3 minutes before rinsing to maximize the toning effect. It’s important not to overuse it, though, as too much purple pigment can leave a slight violet tint, especially on very light or porous hair.

Who Should Buy This Shampoo?

I’d recommend L’Oreal Elvive Purple Shampoo if you have blonde, silver, or highlighted hair and want an affordable, easy-to-use product to maintain your color between treatments. It’s also great for those new to purple shampoos who want something gentle and reliable.

Things to Keep in Mind

  • Results vary depending on hair porosity and initial brassiness.
  • Don’t expect miracles after one use; consistent application is key.
  • Pair it with a good conditioner to avoid dryness.
  • If you have dark hair, this shampoo won’t have much effect.

Final Thoughts

Overall, my experience with L’Oreal Elvive Purple Shampoo has been positive. It’s a budget-friendly option that delivers noticeable results without harshness. If you want to keep your blonde or silver hair looking fresh and vibrant without breaking the bank, this shampoo is worth trying. Just remember to use it as part of a balanced hair care routine for the best outcome.

Author Profile

Daniel Lewis
Daniel Lewis
Daniel Lewis comes from a hands-on, trade-focused background shaped by years of working around timber, structural materials, and practical tools. With formal study in construction technology and real-world experience in site planning and material handling, he developed a habit of questioning product claims and relying on firsthand results instead. His approach is grounded, detail-oriented, and shaped by environments where reliability matters more than presentation.

Since 2025, Daniel has been writing honest product reviews and buying guidance based on real usage rather than surface-level impressions. Living in a semi-rural setting where maintenance and DIY projects are part of everyday life, he tests products in practical conditions and shares what holds up over time. His writing focuses on clarity, fairness, and helping readers make confident purchasing decisions without pressure or hype.