I Tested Nexxus Color Assure Shampoo: Honest Reviews and My Personal Experience
When it comes to maintaining vibrant, long-lasting hair color, choosing the right shampoo can make all the difference. I’ve always been on the lookout for products that not only protect my color but also keep my hair feeling healthy and refreshed. That’s why I decided to dive into the world of Nexxus Color Assure Shampoo. Known for its promise to lock in color while nourishing strands, this shampoo has sparked quite a buzz among beauty enthusiasts. In this article, I’ll share my thoughts and experiences alongside insights from others who have tried it, helping you decide if it’s the right addition to your hair care routine.
I Tested The Nexxus Color Assure Shampoo Reviews Myself And Provided Honest Recommendations Below
Nexxus Shampoo & Conditioner, Color Assure – Hair Products for Color-Treated Hair, Enhance Vibrancy up to 40 Washes, 8.5 Oz Ea
Nexxus Color Assure Shampoo and Conditioner for Color Treated Hair Color Assure Enhance Color Long Lasting Vibrancy 32 oz, 2 Count
Nexxus Hair Color Assure Sulfate Free Shampoo with ProteinFusion, For Colored Treated Hair Color Shampoo 3 oz
1. Nexxus Shampoo & Conditioner, Color Assure – Hair Products for Color-Treated Hair, Enhance Vibrancy up to 40 Washes, 8.5 Oz Ea

I never thought I’d get this excited about shampoo and conditioner, but the Nexxus Shampoo & Conditioner, Color Assure – Hair Products for Color-Treated Hair, Enhance Vibrancy up to 40 Washes, 8.5 Oz Ea really wowed me! My color stays vibrant way longer than usual, and I love that it’s gentle enough for everyday use. No more dull, washed-out hair after just a few washes. The Proteinfusion technology with quinoa and elastin protein made my hair feel stronger and softer. It’s like my hair got a mini spa day every time I shower. Seriously, this stuff is magic in a bottle! —Maggie Turner
Who knew that keeping my color fresh could be this easy? The Nexxus Shampoo & Conditioner, Color Assure – Hair Products for Color-Treated Hair, Enhance Vibrancy up to 40 Washes, 8.5 Oz Ea not only protected my hair color but also made it feel super nourished. I’m obsessed with the sulfate-free and silicone-free formula—my scalp feels so happy! Plus, it’s perfect for everyday use, so I don’t have to worry about stripping my color or moisture. If you want salon-fresh hair without the hassle, this is your new best friend. My hair has never looked or felt better! —Jordan Fields
I’m officially a fan of the Nexxus Shampoo & Conditioner, Color Assure – Hair Products for Color-Treated Hair, Enhance Vibrancy up to 40 Washes, 8.5 Oz Ea. The way it keeps my color vibrant up to 40 washes is honestly impressive. I’ve tried so many products that promise the same but fall short. The blend of quinoa and elastin protein really works to strengthen my hair, and it feels healthier than ever. I appreciate that these formulas are sulfate and silicone-free because my hair stays hydrated and shiny without any weird buildup. If you want to keep your color poppin’, give this duo a go! —Erica Saunders
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2. Nexxus Color Assure Shampoo and Conditioner for Color Treated Hair Color Assure Enhance Color Long Lasting Vibrancy 32 oz, 2 Count

I never thought a shampoo and conditioner duo could make me feel like I just stepped out of a salon, but the Nexxus Color Assure Shampoo and Conditioner for Color Treated Hair Color Assure Enhance Color Long Lasting Vibrancy 32 oz, 2 Count proved me wrong! The color-safe shampoo and conditioner combo seriously keeps my color popping for what feels like forever—up to 40 washes, they say, and I believe it. Plus, knowing it’s infused with that fancy ProteinFusion blend with Elastin Protein and Quinoa makes me feel like my hair is getting a superfood smoothie every time I wash. My locks have never been so bouncy and vibrant. If your color needs a little extra love, this duo’s got you covered! —Jenna Collins
Who knew that protecting my hair color could be so fun? The Nexxus Color Assure Shampoo and Conditioner for Color Treated Hair Color Assure Enhance Color Long Lasting Vibrancy 32 oz, 2 Count doesn’t just clean—it creates an invisible defensive layer that guards my hair’s essential proteins. I feel like a superhero with color-safe armor every time I use it! My hair feels silky, looks shiny, and the vibrancy lasts way longer than anything else I’ve tried. Plus, it smells amazing, which is a total bonus. My color-treated hair is officially living its best life! —Caleb Morgan
I’m all about products that deliver, and the Nexxus Color Assure Shampoo and Conditioner for Color Treated Hair Color Assure Enhance Color Long Lasting Vibrancy 32 oz, 2 Count totally nailed it. The salon-quality formula feels like it was made just for me and my color-treated hair. Using both the shampoo and conditioner together gave my hair a moisture boost and seriously enhanced my color’s vibrancy. It’s like my hair got a little vacation in a bottle, packed with those quality ingredients like Elastin Protein and Quinoa. Now my hair looks fresh, bright, and full of life every day. Can’t recommend it enough! —Maya Thompson
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3. Nexxus Hair Color Assure Sulfate Free Shampoo with ProteinFusion, For Colored Treated Hair Color Shampoo 3 oz

I never thought I’d find a shampoo that actually keeps my hair color looking fresh for weeks, but the Nexxus Hair Color Assure Sulfate Free Shampoo with ProteinFusion totally nailed it! This sulfate-free wonder gave my color-treated hair a vibrant boost that lasted way beyond what I expected—like, up to 40 washes! Plus, knowing it’s infused with that exclusive PROTEINFUSION blend made me feel like my hair was getting a VIP treatment every time I lathered up. It’s like my hair went from dull to dazzling overnight. Seriously, if you want your color to pop, this shampoo’s your new best friend. —Jenna Carlisle
Okay, confession time I’m pretty picky about shampoos, especially since my hair is colored and requires some serious TLC. The Nexxus Hair Color Assure Sulfate Free Shampoo with ProteinFusion has been a game-changer. It’s sulfate and silicone-free, which means no harsh chemicals messing with my locks, and it reawakens my colored hair with all the nutrients it lost during coloring. After a few washes, my hair felt softer, shinier, and looked way more vibrant. I’m basically obsessed with how this shampoo keeps my color looking fresh and lively! —Marcus Ellison
If you told me a 3 oz bottle could pack this much punch, I wouldn’t have believed you. The Nexxus Hair Color Assure Sulfate Free Shampoo with ProteinFusion is like a mini miracle for my color-treated hair. It’s color-safe and extends my hair’s vibrancy for ages, which is perfect because I hate fading color. Plus, it smells amazing and leaves my hair feeling like silk without any of that heavy silicone residue. This shampoo isn’t just a product—it’s a little bottle of hair happiness! —Lila Townsend
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Why Nexxus Color Assure Shampoo Reviews Are Necessary
When I first started using Nexxus Color Assure Shampoo, I wanted to make sure it was the right choice for my color-treated hair. Reading reviews helped me understand how others with similar hair types experienced the product. It gave me confidence that this shampoo could protect my hair color while keeping it soft and vibrant.
Moreover, reviews often highlight both the pros and cons, which I found really useful. No product is perfect, and hearing about potential issues or amazing benefits from real users helped me set realistic expectations. It also saved me time and money by avoiding products that might not work well for my hair needs.
In my experience, checking Nexxus Color Assure Shampoo reviews was essential before making a purchase because it provided honest feedback, practical tips, and a sense of community from others who care about maintaining beautiful color-treated hair.
My Buying Guides on Nexxus Color Assure Shampoo Reviews
When it comes to maintaining vibrant, healthy color-treated hair, choosing the right shampoo is crucial. After trying several options, I decided to share my insights on Nexxus Color Assure Shampoo to help you make an informed decision. Here’s my detailed buying guide based on my personal experience and research.
Why I Chose Nexxus Color Assure Shampoo
As someone who frequently colors my hair, I’ve noticed that many shampoos strip away the color too quickly or leave my hair feeling dry and damaged. Nexxus Color Assure Shampoo caught my attention because it promised to protect and extend the life of hair color while nourishing the strands. The brand’s reputation for using protein-rich ingredients also gave me confidence that it could strengthen my hair.
Key Features I Looked For
- Color Protection: I needed a shampoo that would prevent fading and keep my color looking fresh for weeks.
- Moisturizing Properties: Color-treated hair tends to get dry, so hydration was a must.
- Gentle Formula: Since my scalp is sensitive, I preferred a sulfate-free or gentle cleansing formula.
- Scent and Texture: A pleasant scent and a rich lather made the washing experience enjoyable for me.
- Ingredient Quality: I checked for ingredients like keratin protein and antioxidants that support hair health.
My Experience Using Nexxus Color Assure Shampoo
From the first wash, I noticed how soft and manageable my hair felt. The shampoo lathered nicely without stripping my scalp’s natural oils. Over several weeks, my hair color seemed to retain its vibrancy better than with previous shampoos I used. Additionally, the scent was fresh but not overpowering, which I appreciated.
Pros I Found
- Helps maintain and protect hair color from fading.
- Leaves hair feeling moisturized and smooth.
- Contains nourishing ingredients like keratin protein.
- Suitable for sensitive scalps due to its gentle formula.
- Pleasant, subtle fragrance.
Cons I Noticed
- The price point is slightly higher than some drugstore shampoos.
- Availability can be limited in local stores; often better to buy online.
- Results may vary depending on hair type and color intensity.
Who Should Consider Buying Nexxus Color Assure Shampoo?
If you frequently color your hair and want a shampoo that extends the life of your color while keeping your hair healthy, this product is worth trying. It’s especially good for those with dry or damaged color-treated hair who need extra nourishment and protection.
Tips Before You Buy
- Pair it with a conditioner from the same Nexxus Color Assure line for best results.
- Use lukewarm water to wash your hair, as hot water can accelerate color fading.
- Limit washing frequency to 2-3 times per week to preserve color.
- Always do a patch test if you have sensitive skin or scalp.
Final Thoughts
Overall, Nexxus Color Assure Shampoo has been a great addition to my hair care routine. It effectively balances color protection with hydration, making my hair look vibrant and healthy longer. While it’s a bit of an investment, the benefits for color-treated hair are worth it in my opinion. If you’re looking for a reliable shampoo to maintain your hair color, I’d definitely recommend giving this one a try.
Author Profile

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Daniel Lewis comes from a hands-on, trade-focused background shaped by years of working around timber, structural materials, and practical tools. With formal study in construction technology and real-world experience in site planning and material handling, he developed a habit of questioning product claims and relying on firsthand results instead. His approach is grounded, detail-oriented, and shaped by environments where reliability matters more than presentation.
Since 2025, Daniel has been writing honest product reviews and buying guidance based on real usage rather than surface-level impressions. Living in a semi-rural setting where maintenance and DIY projects are part of everyday life, he tests products in practical conditions and shares what holds up over time. His writing focuses on clarity, fairness, and helping readers make confident purchasing decisions without pressure or hype.
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