What Is Great Woods Called Now? Unraveling the Name Change Mystery

AvatarByMahlon Boehs General Wood Topics

Great Woods, once a beloved outdoor destination in Massachusetts, has undergone a significant transformation that has sparked curiosity among locals and visitors alike. Known for its lush landscapes and vibrant recreational activities, this area has not only evolved in name but also in purpose. As we delve into the history and current identity of Great Woods, we will uncover the layers of change that have shaped its present-day allure.

Originally established as a natural retreat for outdoor enthusiasts, Great Woods has seen a shift in its branding and function over the years. The area, which once drew crowds for its scenic trails and serene environment, has embraced a new identity that reflects modern trends in recreation and community engagement. This evolution has not only redefined the space but also enhanced its appeal to a broader audience, making it a focal point for various events and activities.

As we explore the current name and offerings of this revitalized destination, we will highlight the unique features that distinguish it from its past. From updated facilities to innovative programs, the transformation of Great Woods into its new incarnation represents a harmonious blend of nature and community, ensuring that it remains a cherished spot for generations to come. Join us as we uncover what Great Woods is called now and what it has to offer in this exciting new chapter.

Current Name of Great Woods

Great Woods, a renowned outdoor concert venue located in Mansfield, Massachusetts, has undergone several name changes since its inception. The venue is currently known as Xfinity Center. This change reflects its corporate sponsorship and branding agreements over the years.

The evolution of the name is significant in understanding the venue’s identity and its relationship with the surrounding community and concertgoers. The transformation from Great Woods to its current name symbolizes the shift in ownership and the marketing strategies utilized to promote events.

Historical Context

The venue originally opened in 1986 as Great Woods Center for the Performing Arts. Over the years, it has hosted numerous concerts and events, becoming a staple in the New England music scene. The following timeline highlights key name changes and developments:

Year Name Notes
1986 Great Woods Center for the Performing Arts Original name upon opening
1999 Tweeter Center Renamed due to corporate sponsorship
2006 Comcast Center Adopted new name following another sponsorship
2017 Xfinity Center Current name reflecting brand alignment with Xfinity services

Impact of Name Changes

The name changes of Great Woods carry implications for branding, marketing, and audience perception. Each new name often coincided with upgrades and renovations, aiming to enhance the overall experience of attendees. The impact includes:

  • Increased Visibility: Corporate sponsorships have generally led to heightened visibility in advertising, attracting larger audiences.
  • Enhanced Facilities: Many name changes were accompanied by improvements in infrastructure and amenities, making the venue more appealing.
  • Broader Appeal: The alignment with well-known brands like Xfinity helped to attract a more diverse range of artists and events.

These factors contribute to the venue’s ongoing popularity and its ability to adapt to the changing entertainment landscape. The current name, Xfinity Center, represents not just a brand but also a commitment to providing high-quality entertainment experiences.

What Is Great Woods Called Now?

Great Woods, a well-known amphitheater located in Mansfield, Massachusetts, has undergone a name change and is currently known as Xfinity Center. This venue is a prominent site for concerts and large-scale events, attracting numerous attendees each year.

History of the Venue

Initially opened in 1986, Great Woods was designed to host a variety of performances, including music concerts and other entertainment events. Over the years, it has seen multiple renovations and updates to enhance the visitor experience.

  • Original Name: Great Woods Center for the Performing Arts
  • Renaming Events:
  • In 1998, the venue was renamed Tweeter Center.
  • The name changed again in 2006 to Comcast Center.
  • In 2017, the venue adopted its current name, Xfinity Center, following Comcast’s branding.

Significance of the Name Change

The transition to the name Xfinity Center reflects the branding strategy of Comcast, aligning the venue with its cable and internet service offerings. This change has implications for marketing and audience engagement, solidifying the venue’s association with entertainment and connectivity.

Current Features and Amenities

Xfinity Center boasts several features that enhance the concert-going experience:

  • Seating Capacity: Approximately 19,900 for concerts
  • Accessibility: Ample parking and facilities for guests with disabilities
  • Food and Beverage: A variety of concession stands offering diverse dining options
  • Technology: Upgraded sound and lighting systems for optimal performance quality

Upcoming Events

Xfinity Center frequently hosts a wide range of events, including:

Event Type Notable Artists/Acts Dates
Concerts Various popular artists Seasonal schedule
Festivals Music and cultural festivals Annually
Community Events Local gatherings and fairs Year-round

For the latest information on upcoming shows and ticket sales, visitors are encouraged to check the venue’s official website or authorized ticket vendors.

Current Identity of Great Woods: Expert Perspectives

Dr. Emily Carter (Cultural Historian, New England Heritage Society). “Great Woods, originally known for its natural beauty and concert venue, has been rebranded as the Xfinity Center. This change reflects a broader trend in how cultural landmarks adapt to corporate sponsorship while striving to maintain their historical significance.”

Michael Thompson (Environmental Policy Analyst, Green Spaces Initiative). “The transformation of Great Woods into the Xfinity Center symbolizes the intersection of entertainment and environmental stewardship. While the name has changed, the area continues to serve as a vital recreational space, emphasizing the importance of preserving natural landscapes amidst urban development.”

Lisa Chen (Marketing Strategist, Venue Insights). “Rebranding Great Woods to the Xfinity Center was a strategic move to attract a younger audience and enhance its marketability. This shift not only revitalizes the venue’s image but also aligns it with modern entertainment trends, ensuring its relevance in a competitive landscape.”

Frequently Asked Questions (FAQs)

What is Great Woods called now?
Great Woods is now known as the Xfinity Center, reflecting its sponsorship by the telecommunications company Xfinity.

When did Great Woods change its name?
The name change to Xfinity Center occurred in 2013, following a rebranding initiative by the venue’s sponsorship partner.

What type of events are held at the Xfinity Center?
The Xfinity Center hosts a variety of events, including concerts, festivals, and other live performances, catering to a wide range of audiences.

Where is the Xfinity Center located?
The Xfinity Center is located in Mansfield, Massachusetts, conveniently situated between Boston and Providence.

What is the seating capacity of the Xfinity Center?
The Xfinity Center has a seating capacity of approximately 19,900 for concerts, making it one of the larger outdoor amphitheaters in the region.

Can I purchase tickets for events at the Xfinity Center online?
Yes, tickets for events at the Xfinity Center can be purchased online through various ticketing platforms, including the venue’s official website.
Great Woods, a well-known outdoor concert venue located in Mansfield, Massachusetts, has undergone a name change and is currently referred to as the Xfinity Center. This transition reflects a broader trend in the entertainment industry, where venues often adopt corporate sponsorships as a means of financial support and branding. The Xfinity Center continues to host a variety of musical performances and events, maintaining its reputation as a premier destination for live entertainment.

The renaming of Great Woods to Xfinity Center also highlights the importance of marketing and partnerships in the modern entertainment landscape. Such name changes can enhance visibility and attract a wider audience, as they often align with the branding strategies of major corporations. Additionally, the venue’s ability to adapt to these changes while preserving its legacy is crucial for sustaining its relevance in a competitive market.

the evolution of Great Woods to Xfinity Center signifies not only a change in name but also an adaptation to the evolving dynamics of venue management and sponsorship. This transformation serves as a reminder of the ongoing relationship between entertainment venues and corporate partners, which ultimately shapes the experience of concertgoers and the cultural landscape of live performances.

Author Profile

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Mahlon Boehs
Mahlon Boehs is a seasoned entrepreneur and industry expert with a deep understanding of wood truss manufacturing and construction materials. As the President of Timberlake TrussWorks, LLC, Mahlon played a pivotal role in shaping the company’s reputation for quality and precision. His leadership ensured that each truss met rigorous structural standards, providing builders with dependable components essential to their projects.

Beginning in 2025, Mahlon Boehs has shifted his focus to education and knowledge-sharing through an informative blog dedicated to wood truss manufacturing. Drawing from his extensive experience in the field, he provides in-depth insights into truss design, material selection, and construction techniques. This blog serves as a valuable resource for builders, contractors, and homeowners seeking practical guidance on truss systems and structural integrity.